Sentient AI, The Digital Sales Associate
As the development of sentient AI pushes ahead, one of the most coveted applications of such technology is the unparalleled efficiency in the commercial world, able to handle far more simultaneous tasks at once than any human. Sentient Technologies is chief among those pushing such applications and boasts having created the largest and most powerful intelligent system in the world specifically tailored to aid businesses in tackling complex problems.
Any business faces a myriad of unknowns and unforeseeable hurdles, digital marketing and advertisement being one of the most pressing. Sentient approaches this dilemma with an “evolution” approach to pre-develop solutions to problems without necessitating fully understanding them completely. This system utilizes the template of natural selection by learning, adapting and reacting organically to provide quick and simple solutions to daunting problems of any scale.
For the purpose of marketing, co-founder Antoine Blondeau stresses the importance of “little moments.” “Moments are equivalent to when a sales associate in a brick and mortar store is extremely effective at creating a sale. The clues that are important to that sales associate in terms of realizing a sale can be dialogue, and it can also be as simple as the costumer pointing to a particular item on the shelf. With our product, Aware, we are relating what happens in a brick and mortar store, giving consumers a real time set of options that make sense to the consumer and taking that online,” says Blondeau.
The purpose of Aware is to utilize that communication by documenting which images a customer clicks on a webpage, profiling their search tendencies to compile self-curated options, the ultimate goal aiding the customer to arrive at something they like but not necessarily knew about, exposing potential customers to an entire product catalog automatically rather than a small portion based on what said customer is actively searching for.
Maintaining so many tasks efficiently at once would seem unfeasable to the average human, but in developing AI to manage all these tasks at once and naturally evolve to address them more efficiently, companies are beginning to see a new era of digital marketing, reaching more potential customers ever imagined by humans alone.
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